For the 30th anniversary of the fall of the Berlin Wall we teamed up with adidas to honor the spirit of 1989 and everyone who fights to tear down what divides our society in the present.

We rewarded today's „wallbreakers" with a limited edition jacket, which we called „Wendejacke". 

The launch of the jacket was accompanied by a social media campaign featuring interview formats with our German „wallbreakers" like rapper Sido, or the first female referee in male professional soccer, Bibiana Steinhaus.

HERO FILM

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